Jose Uribe is the current President of ASAI and founder of Pureblink. An Architect by training, he holds an M.Arch. degree from the University of Toronto. In 2004 Jose founded the firm’s predecessor, Zero Fractal, where he blended his eye as an architect, with his love of photography, storytelling and film – the focus of his master’s degree. With 20 years of experience in visualization, storytelling and advertising, Jose is known for his meticulous attention to detail and incessant pursuit to deliver unforgettable, bespoke experiences that leave a mark. His leadership has allowed Pureblink to be the recipient of over 200 International Awards while continue to honing a no-holds-barred approach to creating impactful communication design in all its  forms